Category Archives: Speaking

Struggle with marketing? Here’s a free webinar.

What do companies such as Go-pro, Apple, and Coca-Cola have in common? They all do a great job with marketing. Yes, they all have great products (well, in the case of Coke its debatable), but in reality, they have figured out how to tell the story of how you need their product.

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The first iPod ad.

You can do that too.

You shouldn’t have to struggle with selling your product or communicating with your customers. Join me this Tuesday at 7 PM when I will share simple principles, tips, and techniques to connect with your customers and sell more product. I will talk about the power of developing your farm story and branding your farm, figuring out who your customer is, and connecting with them through simple social media strategies.

Over the last several years, I have spent thousands of dollars on marketing courses and seminars. Why, because marketing is a vital part of any business.  As I tell people, “if you can’t sell you product, its like you are just growing expensive compost

Best of all, did I mention this is free?  This webinar will be part of NOFA/Mass’s Inspiring Ideas from Experts in the Field.    See all the details below.

Marketing Strategies for the Farm, with Michael Kilpatrick
Tuesday, September 27, 2016
7:00 pm  |  Eastern Daylight Time (New York, GMT-04:00)  |  1 hr
Meeting number (access code): 733 334 807
Meeting password: farmer
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When it’s time, join the meeting.
Join from a video system or application
Dial 733334807@tufts.webex.com
Join by phone
+1-617-627-6767 US Toll

 

 

 

 

 

 

 

 

 

 

 

You can also click here to see NOFA-Mass’s original post.

Pennsylvania Conference Recap

I was recently in PA for an all day conference on winter growing, season extension, wholesale, and food safety. I presented three times and we also heard from Cathie, a local grower and a Bill, representative from Wegmans supermarket who was talking about the great oportunities for growers of all sizes to sell to the wegmans family of stores.

My first talk was a standard winter growing and greens production.

Second talk was on Field systems and season extension. I have fun doing this talk as I get to discuss equipment, and show beautiful pictures of vegetables.

The last talk for the day was on Farm Planning, Wholesale markets, Food safety, and washing and packing. This was a lot of new material for me, and is the talk which took the most work. It went very well though.

There was signifigant interest in our annual bed strawberry system. Here’s the link to the slideshow that I have done on this.

Another question was the source of our supplies. Here’s the link to our resources page.

http://michael-kilpatrick.com/resources/

A grower also had a question on the bags that we use for our wholesale lettuce mix. They are from Uline, link here.

If you are a grower near a Wegmans, and they have stores in Western NY, PA, Massachusetts, New Jersey, and the Carolinas, you should look into sales oportunites through them. They are a very farm friendly company, and have employees whose sole job is to travel seek out new farms to sell to them. Definately worth a call or email.

Many thanks to Beth at the Blair Conservation District for organizing this event!

 

 

Speaking Engagement: Maximizing Profits through Year-round Wholesale Production

_MG_74701I will be speaking in East Freedom, PA on April 9th. The event is sponsored by several Pennsylvanian agricultural organizations and is FREE!  It will be a full day event with me covering several topics.

  • Winter vegetable production- I will cover what we have learned in 10 years of winter production. From varieties, to tunnel management, to seeding dates, you will leave this workshop knowing how to grow during the winter months.
  • Season Extension- In this workshop, I will cover how we s-t-r-e-t-c-h the season to provide greater product diversity in the spring and fall, as well as cool season crops during the mid-summer heat like spinach and lettuce. The emphasis will be on larger-scale wholesale quantities. Yes you can have spinach from April to December from the field!
  • Wholesale marketing and food safety- In the last couple years our farm has scaled up, received certified organic status, and focused heavily on food safety so that we could sell to larger, wholesale buyers. We’ll talk about our journey and demystify wholesale markets, GAPS, and food safety!

This is my main speaking engagement of the spring, don’t miss it! Attached is a flyer of the event. April9_Flyer